Introducing the Polaroid Flip Instant Camera: Where Retro Meets Innovation

Polaroid, the iconic brand behind instant photography, has unveiled the Polaroid Flip, a modern instant camera that combines nostalgic design with cutting-edge features. With more than 80 years of photographic heritage, the Flip is engineered for creators who want to capture authentic, high-quality moments in real time.

A New Standard in Instant Photography

The Polaroid Flip isn't just another instant camera—it's a reimagined classic with powerful new technology designed to make every photo count. Whether you're a casual user or a creative professional, the Flip ensures exceptional results with every shot.

Key Features of the Polaroid Flip

Hyperfocal 4-Lens System
The camera intelligently switches between four lenses based on subject distance (0.65m, 0.85m, 1.2m, and 2.5m), ensuring tack-sharp images without manual focus adjustments.

Sonar Autofocus
Using sound waves to measure distance, this autofocus system ensures clear photos even in low-light conditions, helping you capture spontaneous moments effortlessly.

Intelligent Scene Analysis
LED alerts in the viewfinder warn of potential overexposure or underexposure before you press the shutter, reducing the risk of wasted film.

Polaroid’s Most Powerful Flash Yet
Built into the flip cover, the adaptive flash adjusts intensity automatically to illuminate subjects up to 4.5 meters away—perfect for night shots and indoor scenes.

Protective Flip Design
The signature flip cover protects the lens and enhances portability, blending vintage aesthetics with modern durability.

Connectivity and Creative Control

• Bluetooth App Integration
  Pair with the Polaroid app for remote control, manual settings, double exposure, and self-timer features—perfect for self-portraits and group shots.

• Film Compatibility
  Supports both Polaroid i-Type and 600 film, giving you flexibility and a wide range of creative options.

• USB-C Rechargeable
  Say goodbye to disposable batteries—the Flip features a built-in rechargeable battery with USB-C charging for eco-friendly convenience.

Pricing and Availability

The Polaroid Flip is available starting May 13, 2025, at a retail price of $199.99 USD or HKD 1,899. You can find it on the official Polaroid website and at major retailers.

Why Choose the Flip?

In a world overloaded with digital snapshots, the Polaroid Flip encourages you to slow down and appreciate real, tangible memories. One printed photo can mean more than a thousand stored in the cloud. The Flip invites you to document life’s most meaningful moments—beautiful, imperfect, and uniquely yours.